![]() Additionally, the channel will have original programming such as Chhota Chintu Bada Pheku, more live action, tele-movies such as Bhoot Raja Aur Ronnie. So viewers will get to see more of Mighty Raju and Chota Bheem. The aim is to always be at the number one position and to ensure this we have acquired new content apart from acquiring new episodes of on-going shows. What are the new programmes that you have lined up for Pogo? We reach out to over a million kids over a year. We usually organise two large events, followed by three smaller programmes. For example, through Bheem’s Green Team, we spread the message about environment, that is, ‘how green is good’. We reach out to thousands of schools and we get quality interaction with kids in a branded environment. On-ground activities are equally important as it provides face-to-face interaction with children. We created branded games based on popular characters such as Chota Bheem, Chutki, etc. Our research revealed that kids spend 70 per cent of their time online playing games. Online games is the pillar of the overall online strategy. We have a division called Turner Media Solutions which handles the deals.įor a kids channel, how important is the web which gives the option to introduce games online and on-ground activities. We partner with our advertisers through brand associations, various online activities and on-ground initiatives. So we try to come out with solutions through which we could provide something extra to our advertisers. As broadcasters, we are yet to benefit from digitisation in the form of subscription revenue. The genre’s share in the advertising pie is only three per cent, almost half of its share in the viewership pie. The kids genre accounts for 6.47 per cent of the total television viewership pie. The number of channels has increased from one or two channels to nine or 10 today and everyone is fighting for their share of advertising revenue. The issue with the kids genre is that there is a lot of under-pricing as far as advertising revenue is concerned. There is no plan to launch any more language feeds as in states such as West Bengal, Maharashtra, Gujarat and Karnataka there is no demand for content in regional languages as viewers prefer watching Pogo either in English or Hindi. Apart from launching Pogo in English, three new feeds were added-Hindi, Tamil and Telugu. The aim behind the move was to make content locally relevant for children in this country. Language feed was introduced in 1999 based on Cartoon Network’s desi boom strategy. The show which is now a franchisee provided a huge boost to Pogo and helped us to beat the other channels including Cartoon Network to become number one.ĭo you have any plans to add more language feeds this year? But within two and a half years of launching Chota Bheem, Pogo became the number one channel. There was no dearth of content as far as the kids genre was considered. ![]() Nickelodeon was not distributed well, so the channel had limited reach and then Disney launched its kids channels. Cartoon Network was the leader in the kids programming genre. In terms of ranking, the channel was third or fourth depending on a particular week’s performance. Animation is good.While Pogo was popular at the time, Chota Bheem was launched. Despite the minor hiccups, 'Chhota Bheem: Kung Fu Dhamaka' largely works due to its strong emotional content. But this film was made for children and young adults and in that respect, the length of the animated feature drags a bit too much. Chota Bheem and his gang flying off to China to rescue a princess is an interesting idea to explore, given the current air of political hostility between India and her neighbouring country. CHOTA BEEM MOVIEThe script, too, imparts a positive lesson on life and the overall look and feel of this children's movie is just delightful. 3D animation in 'Chhota Bheem: Kung Fu Dhamaka' is at par with its Hollywood counterparts. Bheem, who is now in China, to participate in an annual marital arts competition, is faced with the humungous task of bringing a princess home, by fighting her evil cousin Zuhu. Bheem (voice by Sonal Kaushal) and his friends take up the mission to rescue and get her home. Princess Kia of the kingdom of China is kidnaped by her own family - cousin Zuhu. ![]()
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